Your AI fitness coach.

It doesn't just track your progress. It decides what to do next. Training, nutrition and recovery, run as one plan that adapts every week.

No credit card required · 14-day free trial

Fuel & Forge dashboard showing today's calories, macros, and AI coach

It adapts every week

You check in. The coach reads what actually happened and changes the plan, and you approve it in one tap.

Weight trend moved

→ adjusts your calories

Your lifts went up

→ pushes your training

Recovery dropped

→ pulls back your volume

Your goal changed

→ rebuilds the whole plan

This week's coach decision

KeepTraining volume. It's working
AdjustCalories +150/day. Gaining under target
Add2 sets for shoulders. Stalled 3 weeks
Apply all changes

One system. Train. Fuel. Adapt.

Built in the open with real lifters · 14-day free trial

One Coach. One System.

Not three apps to juggle. One coach that makes the calls.

It tells you what to do today

Open the app to one screen: where your weight's heading, today's calorie and protein target, the exact session to train with loads to beat, and one clear call from your coach. No dashboard to interpret.

Today screen: weight trend, today's macro targets, today's session, and a coach cue
Weekly review with the coach's decision to keep, adjust and add

It runs your week

Every check-in, the coach reviews your training, nutrition, body weight and recovery, then gives you a verdict: keep, adjust, add, remove. Calories, sets and training days, all changed and applied in one tap, or start the next week.

It remembers you

Your goal, your experience, the lifts you love, the ones you'll never do again, your injuries, your schedule. Tell it once. It plans around all of it, and keeps doing so as things change.

Coach profile: goal, preferred and avoided exercises, injuries

AI-Powered Coaching

Personalized Goal Coaching

Chat with your AI coach to set realistic goals and get a strategy built around your life.

Physique Analysis

Upload progress photos for an AI body-composition estimate and suggested next steps. Estimates only, not a medical measurement.

AI Workout Generation

Get a personalized program matched to your goals, experience, and equipment.

Smart Check-ins

Adaptive coaching that adjusts your plan based on how the week actually went.

AI Goal Coach chat recommending a cutting phase with calories and macros

Also included

Workout templates & routines

Rest timers with alerts

Custom reminders

View your data offline

Private, exportable data

14-day free trial

One goal, followed all the way through

Here's exactly what your coach does with a real target - from day one to the first adjustment.

  1. 1

    You set the goal

    “I want to lean bulk without putting on much fat.”

  2. 2

    Your coach builds the plan

    2,850

    kcal / day

    170g

    protein

    5

    training days

    +0.2kg

    per week

  3. 3

    Three weeks later

    Weight is up +0.3kg total - you're gaining, but slower than the +0.6kg the plan expected by now.

  4. 4

    Your coach makes the call

    “Your gain has stalled below target. I'm adding 150 kcal/day to get you back to +0.2kg/week. Training stays as is - it's working.”

  5. 5

    New plan, one tap to apply

    3,000 kcal / day

    Target rate restored

    Apply

That loop runs every week you check in - across calories, volume, progression, recovery and phase.

The Fuel & Forge Intelligence Layer

Five parts. One engine.

Nutrition intelligence, training intelligence, memory and long-term phase management - working as a single system, not four separate features.

01

Coaching Decision Engine

Turns your week of data into explicit decisions - not charts to interpret. Every number becomes a clear "here's what changes, and why".

02

Weekly Review

Explains what actually happened this week - what worked, what stalled, what the coach is reacting to - before it touches your plan.

03

Automatic Adjustments

Calories, training volume, progression, recovery and phase - all adjusted together and cross-checked so the changes don't fight each other. You approve in one tap.

04

Coach Memory

Remembers your preferences, your injuries, the lifts you avoid, and every decision it's made before - so guidance stays consistent instead of resetting each week.

05

Phase Timeline

Shows where you're going, not just where you've been. Your coach manages the whole arc - bulk, cut, maintenance - and tells you when a phase is done and what should come next.

Lean bulk · +0.2kg/wk 4-week mini cut Maintenance Lean bulk 2

Example. Your coach picks the next phase from your body-fat range, rate of progress and goal.

It isn't tracking your fitness. It's managing your physique over years - one phase at a time.

Personalized Workout Experience

Every answer you give becomes a real, structured week of training.

Tell us your goal.

Build muscle, lose fat, or get stronger - you choose the direction.

Choose your experience.

Beginner, intermediate, or advanced - the plan matches where you are.

Tell us when you can train.

3 days a week or 6 - your schedule sets the structure.

Your AI builds the plan.

Every answer becomes a real program, tuned to you.

Workout logging screen tracking sets, reps, and weight

During every session

Your coach doesn't stop at the plan.

A target for every set

Before you even start a set, you see exactly what to hit - no mental math against last week's notebook.

Live, set-by-set feedback

Each set is checked against that target and your last session on this exact exercise the moment you log it.

Adapts if you swap an exercise

Sub one movement for another mid-session and your coach keeps up - targets and future programming adjust with it.

Nutrition, made simple.

Small decisions. Smarter guidance. Real progress.

Goal Plan Execute Analyse Adapt
Today's macros screen with AI food pattern analysis and logged meals

AI that turns nutrition into something simple and actionable.

Stop Guessing. Start Progressing.

Your workouts, calories, and weekly coaching in one adaptive system.

Start Free →

Simple pricing

Free for 14 days. Full access, no card. Then keep your coach for:

£4.99

per month

£39.99

per year (save 33%)

£149

one-time, lifetime

Prices shown in GBP and localised automatically in the app.

Start Free →

Transparent from the Start

Fuel & Forge just launched. An app built by lifters who were tired of juggling three different apps to do one job. Try it, and tell us what's missing.

Questions

Do I need to know what I'm doing already?

No. You answer a few questions in onboarding and the coach builds the whole plan: calories, protein, and a full training program. From then on it tells you what to do each day.

How is this different from MyFitnessPal or Hevy?

Those are logbooks. They show you numbers and leave the decisions to you. Fuel & Forge makes the decisions: it reads your week and changes your calories, volume and training itself, then asks you to approve it.

Does it really change my plan on its own?

Every check-in it produces a verdict (keep, adjust, add, remove) across nutrition and training, cross-checked so the changes don't fight each other. Nothing changes until you tap apply.

Can I still log and tweak things myself?

Yes. Barcode scanning, meal and workout logging, manual target edits and your own routines are all there. The coach works with whatever you log.

What does it cost?

14 days free with full access and no card. After that it's £4.99/month, £39.99/year, or £149 once for lifetime. You can export your data any time.

Become The Strongest Version Of Yourself

Every workout. Every meal. Every adjustment. Handled.